by Laura Worick | Oct 7, 2019 | Branding, Financial Services, Marketing Effectiveness, Social Media
If your company is like most, someone in the marketing department (or your ad agency) is telling you that having a strong presence on social media is a must. It’s the future. Everyone is doing it. We need a social media budget. Before you make a significant ad...
by Laura Worick | Aug 26, 2019 | Customer Experience Management
When speaking to business owners, it’s noticeable that the terms “customer experience” and “customer satisfaction” are sometimes used interchangeably. While you may think that they’re the same, customer satisfaction and customer...
by Laura Worick | Aug 19, 2019 | Customer Experience Management, Technology & Innovation
Making sure that your customers are receiving the level of care that they hope for is difficult without the right technology. As the world is becoming more interconnected, your business needs to make the necessary steps to ensure you have the right technologies in...
by Laura Worick | Jul 18, 2019 | Marketing Effectiveness
Finding customers and keeping them may be tough, but it shouldn’t feel like an impossible feat. If you take the time to ask for their help, listen to their feedback, and be willing to implement changes they suggest, succeeding in customer retention will be at least a...
by Laura Worick | Jul 16, 2019 | Research Methodology
Releasing a new product or service can be a daunting task. Your business wants to get everything right so that you don’t waste time or money on a project but waiting until after you’ve launched something to hear how customers feel about it can be detrimental. That’s...
